What are Lazada Hot Slot Hot Deals (HSHD)?

"Hot Deals" is a special section on Lazada where popular and trending products are displayed. It's powered by an algorithm, so the products shown are personalised for each buyer based on their interests and shopping habits.

"Hot Slot Hot Deals" (HSHD) is the top two rows in that section. These rows are reserved for selected products that are part of a special campaign. Since space is very limited, only a small number of products can appear there, making it a premium and highly competitive spot that gives those products the best visibility on the platform.
 

Why Should Lazada Sellers Hot Slot Hot Deals (HSHD)?

The product showcase is tailored to each user's browsing patterns, so your item appears to the right buyers at the right time. When you join Hot Slot Hot Deals (HSHD), your product gets featured in the most visible area of Lazada where lots of shoppers will see it, especially those who are ready to buy.

Here's why it's worth joining:

• Your product appears on Lazada's homepage or main campaign page, where traffic is the highest.

• You reach customers who are actively looking for good deals, increasing your chance of getting sales.

• You can join more than one HSHD campaign at the same time, especially during big sale events like 6.6, 9.9, or 12.12.

• Lazada's system shows your product to the most suitable buyers, based on what they've searched or bought before, so your product is seen by people most likely to buy it.
   

Eligibility Criteria - Can You Join Lazada Hot Slot Hot Deals (HSHD)?

Before you can participate in Hot Slot Hot Deals (HSHD), both your store and products must meet Lazada's requirements. If you want to join HSHD during a major sale (like 12.12), your store must already qualify for that main campaign (eg, 12.12 campaign rules and standards).

So, to qualify, your product needs to be performing well recently (based on sales) and should have at least a 4-star rating or no rating yet.

Note: Lazada charges based on Item IDs, not SKUs. So even if a product has multiple SKUs (like different colors or sizes), they're treated as one item for HSHD pricing.

How to Join Lazada Hot Slot Hot Deals (HSHD)?

If you're ready to join the HSHD campaign, just follow these steps:

1. Log in to your Lazada Seller Center .

2. Go to the Marketing Center , then click on Campaign .

3. Choose “ Hot Spot and Hot Deals ” from the list.

4. On the campaign agreement page, tick all the boxes to agree with the terms, then click “ Confirm .”

5. To register your products, click “ + Add Products ” or upload them using an Excel file.

6. Once submitted, go to “ Registered Products ” to check if your product is listed correctly.

You can join more than one HSHD campaign at the same time if your store and products meet the requirements for each.
 

How to Check If Your Product Is Approved For Lazada Hot Slot Hot Deals (HSHD)

Once you've submitted your product for the HSHD campaign, you can check if it has been accepted:

• Go to the “ Approved SKUs ” tab in your Seller Center.

• If your product meets all the requirements, you'll see the status marked as “ Approved .”

Make sure to check the approval status at least 2 working days before the campaign starts. Once the campaign goes live, you can't cancel or withdraw your approved product and you'll be charged the participation fee even if the product doesn't perform well.
 

How to Withdraw Your Product from Lazada Hot Slot Hot Deals (HSHD)

If you change your mind and want to remove a product from the HSHD campaign before it starts, here's what to do:

1. Go to the “ Approved SKUs ” tab in the Lazada Seller Center.

2. Find the product and click the “ Withdraw ” button.

3. If the withdrawal is successful, the status will change to “ Withdrawn .”

Make sure to withdraw your product 1–2 working days before the campaign goes live, and do it before 3:00 PM (Monday to Friday).

If the product status shows “ Pending Withdrawn Approval ”, the removal might not be completed in time, so plan ahead.
 

What are the Fees and Payment for Joining Lazada Hot Slot Hot Deals (HSHD)

Joining the Hot Slot Hot Deals (HSHD) campaign comes with a fixed fee for each product you submit.

How you pay:

• The RM79 fee is automatically deducted from your sales (GMV - Gross Merchandise Volume) through Lazada's Admin Seller Center (ASC).

• You don't need to make a manual payment or bank transfer.

• The RM79 already includes GST (tax).

To check whether you've been charged, go to the “ My Income ” tab in your Seller Center dashboard.
 

Make the Most of Lazada Hot Slot Hot Deals (HSHD) with Better Operational Control

Participating in Lazada's Hot Slot Hot Deals can give your products the visibility needed to compete during high-traffic campaigns. But with that visibility comes pressure like higher order volume, faster customer expectations, and the need for smooth coordination across listings, inventory, and logistics.

For many sellers, the challenge isn't getting seen, it's keeping up.

BigSeller supports that backend work. By centralising inventory, automating order processing, and helping you track multi-platform performance, it allows you to stay focused on sales without being slowed down by manual tasks. Especially during intense campaigns like HSHD, having these systems in place can make the difference between missed opportunities and a well-executed sales push.

For sellers who take visibility seriously, operational efficiency shouldn't be an afterthought.

Try BigSeller for free and see how it fits into your Lazada workflow.

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