1. Smarter Selling with AI Tools

1.1 Shop AI Assistant

Shop AI Assistant is a chatbot powered by artificial intelligence that will automatically handle buyer queries at any time of day. This means that buyers can get instant responses to their questions without having to wait for a human representative.

For Shopee sellers, this reduces the need to constantly monitor and manage chats, improving efficiency by providing quicker replies and better engagement with buyers around the clock.
 

1.2 AI-Generated Product Content (Coming Soon!)

Creating high-quality visuals can be time-consuming and costly. Shopee will soon provide a feature that uses artificial intelligence to automatically create high-quality images and videos for your products.

This will help you save time and money since creating professional visuals typically requires resources, equipment, and effort. This feature is still being developed, so further updates will be shared later.
 

2. Better Visibility Through Affiliate Marketing

2.1 AMS Co-Sponsored Commissions

To give sellers more visibility, Shopee is increasing its co-sponsorship rate up to 18% on the Affiliate Marketing Solution (AMS) platform. This means that Shopee will contribute a higher percentage to the commissions earned by affiliates who promote your products.

With a large network of over 100,000 affiliates, this can help drive more traffic to your store and boost sales by increasing exposure and conversions through affiliate marketing.
 

2.2 Shopee Video Mission

Shopee Video Mission is a program where affiliates create and share engaging videos to promote your products on Shopee. To participate, you need to set up a minimum 5% AMS commission. By doing this, your products could be featured in the Shopee Video Mission, which helps increase visibility and sales.

This strategy has been proven to drive a 15% or more increase in Average Daily Orders (ADO), meaning more orders for your store as a result of the video content created by affiliates.
 

3. Transaction Fee Revision for SPayLater

Starting on 8 May 2025 , Shopee will charge a 4.5% transaction fee on all orders paid using SPayLater. Although this fee is new, SPayLater has already been beneficial for many sellers by helping increase conversions (sales), drive more traffic to stores, and boost the average value of orders (basket size).

Shopee will continue promoting SPayLater through in-app visibility and dedicated campaigns to encourage its use and help sellers grow their business.
 

4.Performance Policy Adjustments

4.1 Late Shipment Rate (LSR) Revision

Starting 12 May 2025 , Shopee will impose stricter rules on how many late shipments are allowed for sellers. The maximum LSR (the percentage of orders that can be shipped late) will be:

• 10% for regular sellers

• 5% for Mall and Preferred sellers

If sellers exceed these limits, they may face penalty points or be disqualified from certain seller programs. Additionally, the Preferred Seller+ program will be discontinued. This change is aimed at ensuring faster delivery and improving the overall customer experience.
 

4.2 Preferred Seller Program Restructuring

Shopee will combine the Preferred+ and Preferred Seller programs into a single, unified Preferred Seller Program , effective 12 May 2025. This change is designed to provide a more streamlined structure and clearer benefits for sellers, including:

• More visibility through dedicated search filters

• Access to Chat Broadcast quotas for better communication with buyers

• Shipping Priority to improve order fulfillment

• Exclusive access to new features

All Preferred+ sellers will be transitioned to the new Preferred Seller structure, and the Preferred+ page will be removed on 8 May 2025. This restructuring aims to simplify the program while still offering valuable benefits to sellers.
 

5. Fulfilled-By-Shopee (FBS) Enhancements

Shopee's FBS service, which handles warehousing, packing, and shipping for sellers, is being improved to provide faster and more reliable service. Key benefits of the enhanced FBS include:

• Up to 3% commission discounts and 2% service fee discounts for participating sellers.

• 24/7 warehouse operations, including weekends and public holidays to ensure that orders are processed and shipped without delays.

• Exclusion from fulfilment-related penalties like Late Shipment Rate (LSR) and Non-Fulfilment Rate (NFR), providing more flexibility to sellers.

• Guaranteed Next-Day Delivery (NDD) for orders during non-campaign days, ensuring faster delivery to buyers.

• A 30-day Return-to-Seller fee waiver, which helps sellers save on return-related fees for 30 days.

For sellers looking to scale their operations efficiently, the FBS solution can be a significant advantage in terms of cost savings, speed, and improved customer satisfaction.
 

Effortlessly Stay on Track with BigSeller

Shopee's updates in May 2025 highlight the platform's shift toward smarter selling, faster fulfilment, and stronger buyer engagement. As these changes take effect, you can use BigSeller to stay on track.

BigSeller provides Shopee sellers with a variety of specialised tools that offer significant benefits to streamline their selling process. You can automate key actions, reducing the manual workload and ensuring that your products stay visible to potential buyers.

With features designed to enhance product exposure , manage promotions effortlessly , and optimise product listings , you can also improve your sales performance and efficiency . Additionally, these tools allow for better tracking of campaigns and promotions to ensure that you can stay on top of your strategies and make data-driven decisions for your business growth.

Ultimately, BigSeller equips you with everything you need to enhance your store's performance and boost sales. Sign up for BigSeller today and start optimising your selling process.

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